adidas x London

London is one of the most diverse cities in the world. From the people to the music, the food to the style.

To reconnect adidas with Londoners, we created adidas x London, a campaign that celebrated the unique styles of neighbourhoods across London. Each look was exclusively curated by Londoners, for Londoners - including names like Nines, Ruben Loftus-Cheek, Not3s and The Slumflower.