HUN Wine | Drink Drive-Thru
Let's face it, non-alcoholic drinks have a bad rep. We needed to show people that non-alcoholic doesn't mean boring, it means no more rules. Cue HUN's Wine & Drive. The UK's first drink drive-thru serving up HUN's latest offering, non-alcoholic canned wine. We took over Shoreditch's famous, American Carwash, with our calling card of free HUN for the road and ended up giving away a grand total of 15,000 cans of wine to both drivers and public on foot. Finally there's a drink for the designated drivers that's not elderflower cordial.
Chief Creative Officer: Andy Jex
Creatives: Lauren Coates Harriet Russell-Vick
Designer: Aaron Moss
Videographer/Editor: Dan Ogunsanwo