adidas | SpeedPays

Put your £££s away because here, SpeedPays! To launch adidas’ latest and greatest boots, the X Crazyfast, we created a physical pop-up that turned speed into currency and saw players take on a series of Crazyfast football challenges. Whether it was going head-to-head with our ridiculously pacey avatar, showcasing their dribbling skills or mastering the Xcelerate bleep test, guests could earn big. The faster they were, the greater the rewards — bagging everything from personalised t-shirts to the official Women’s World Cup ball to the X Crazyfast boots themselves. Speed? Completed it.