adidas | Women’s Euros 2022
ALL YOU NEED IS A GOAL | Engaging GenZ during the Women's Euros 2022 tournament by telling the stories of Adidas sponsored players' personal goals. Featuring Vivianne Miedema, Millie Bright, Mapi Leon & Wendie Renard. Each player also had a mural painted by a female street artist showing their goal in a real set of goal posts.
Chief Creative Officer: Andy Jex
Creatives: Lauren Coates Paddy Paddison Cyndall McInerney
Director: Dean Moore
Production Co: JDPL
Street Artists: Lours Elena Gumeniuk Sprite Eve Lloyd Knight